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Togo has musical talent, but NIHTAEL says distribution alone is not enough. His focus is the infrastructure needed to turn songs into sustainable careers.
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NIHTAEL has helped distribute releases involving more than 50 Togolese artists. But his argument is that getting music onto Spotify is the easy part. The harder work begins around the song: metadata, branding, rights, media, management, audience development and the professional structures capable of turning availability into a career.
