The BMW iX3 Is Not Just a New EV. It Is BMW Asking What Its Badge Is Still Worth.
BMW’s new iX3 is the first production model of the Neue Klasse era, bringing an 800-volt architecture, Panoramic iDrive and an entirely new electronic nervous system to South Africa. But at R1.69 million, its harder job is proving what the BMW badge still adds when fast, digital and highly equipped cars increasingly exist for less.
