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stylebysa

Thebe Magugu returns to Woolworths with Lineage, a three-drop fashion and fragrance collaboration bringing his South African luxury design language to mass retail.

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2026-09-12Thebe Magugu Has Already Conquered Luxury Fashion. Lineage Brings His World Into the South African Everyday.story

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Thebe Magugu Has Already Conquered Luxury Fashion. Lineage Brings His World Into the South African Everyday.

Thebe Magugu’s Lineage collaboration with Woolworths is more than luxury design at a lower price point. Nearly a decade after Woolworths backed him through StyleBySA, the South African designer is returning with a fashion and fragrance world built to reach the audience his luxury label cannot.

Viranova Visual Desk12 Sept 2026

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Artists & Creatives thebe magugu lineage thebe magugu x woolworths woolworths south african fashion south african designers luxury fashion fashion retail heritage month heritage fashion

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Artists & Creatives Viranova Visual Desk thebe magugu lineage thebe magugu x woolworths woolworths south african fashion south african designers luxury fashion fashion retail heritage month heritage fashion