The Four of Us premiered on e.tv and landed on Netflix shortly after broadcast, signalling a shift in how South African prime-time drama moves between local TV and global streaming.
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The Four of Us landing on Netflix shortly after its e.tv broadcast matters because it suggests a new model for South African television: local prime-time reach and global streaming visibility working almost side by side.
e.tv’s decision to replace two major primetime slots with eGagasini and The Four of Us signals a bigger shift in South African television: linear TV is being forced to fight for attention in a streaming-shaped world.
