Tyla’s “Is It Love” Makes A*POP’s Emotional Stakes Clearer
Tyla’s “Is It Love” shifts the emotional centre of the A*POP campaign, showing that her global pop era is not only about movement, fashion and scale. It is also about vulnerability.
Tyla’s “Is It Love” brings vulnerability into the A*POP era, blending dance production, pop, Afrobeats and R&B without losing her global rhythm.
Publicists, labels, brands, artists, event teams, and partners can submit official updates, coverage requests, or campaign briefs.
Tyla’s “Is It Love” shifts the emotional centre of the A*POP campaign, showing that her global pop era is not only about movement, fashion and scale. It is also about vulnerability.
Shekhinah’s Love on Repeat, Vol. 1 shows why 3-Step is becoming an important middle ground for South African R&B voices: rhythmic enough for DJs, spacious enough for singers and emotional enough for stories to breathe.

