Editorial Ethics
The principles Viranova holds itself to when it reports on people and culture.
Viranova aims to follow recognised principles of ethical journalism, including accuracy, fairness, context, correction of errors, and a clear separation between editorial and sponsored content.
Accuracy
We try to get it right, and to correct it promptly and visibly when we don't.
Fairness
We aim to be fair to the people and organisations we cover, and to seek their side where a story may affect them.
Right of reply
People and organisations named in our coverage can respond, request clarification, or challenge what we published. See Right of Reply.
Corrections
Material errors are corrected on the article and, where significant, recorded in our public Corrections log.
Privacy
We weigh the public interest against individual privacy, and take particular care with private individuals.
Children and minors
We take extra care in coverage involving children and minors.
Hate speech and discrimination
We do not publish hate speech or content that incites discrimination or harm.
Sponsored content
Paid and partner content is labelled clearly and never disguised as independent editorial.
Conflicts of interest
We disclose relevant commercial or personal interests that could affect coverage.
Image rights
We credit images and only publish visuals we have the rights to use.
AI-assisted work
We disclose materially AI-assisted visuals and keep editorial claims under human review. See our AI Policy.
South African press principles
Viranova aims to align its editorial practice with recognised South African journalism principles, including those reflected in the South African Press Code. Viranova is not a member of the Press Council and does not claim any external certification; we adopt these principles as a standard we hold ourselves to.