Davido’s “I Know Who I Be” with JAZZWRLD and GL_Ceejay shows how South African 3-Step producers are shaping Pan-African hitmaking.
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Davido’s “I Know Who I Be” is more than a superstar single. With JAZZWRLD and GL_Ceejay in the frame, it shows how South African 3-Step producers are becoming architects of Pan-African hitmaking.
JAZZWRLD and Thukuthela’s BET Awards presence was not about collecting a trophy. It was about 3-Step becoming visible in global media rooms while carrying its South African centre with it.
Apple Music and Shazam are showing two different sides of South African music consumption: what people repeatedly stream, and what they urgently want to identify when a song catches them in real life.
