JAZZWRLD and Thukuthela’s 2026 BET Awards presence shows South African 3-Step entering global media rooms while keeping its local Afro-house centre intact.
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JAZZWRLD and Thukuthela’s BET Awards presence was not about collecting a trophy. It was about 3-Step becoming visible in global media rooms while carrying its South African centre with it.
Apple Music and Shazam are showing two different sides of South African music consumption: what people repeatedly stream, and what they urgently want to identify when a song catches them in real life.
